Manufacturing

Measurement manufacturer tunes global service for precision at scale

Measurement manufacturing transformation

At a glance

We partnered with a precision-measurement manufacturer to replace fragmented sales and service orgs with one Salesforce platform integrated to ERP, giving 2,000 users a single service model across 20 countries.

Impact

Teams gained a single view across sales, service and field service, improving resolution times, while self-service and entitlement-based routing reduced case volumes and turned service quotes into straight-through revenue.

Key Services

Strategic Leadership
Digital & Technology Transformation
CRM & Salesforce
Project & Programme Management

Industry

Precision measurement manufacturer

Key Technologies / Platforms

  • • Salesforce Service Cloud
  • • ServiceMax Field Service
  • • Salesforce Experience Cloud
  • • Proprietary Customer Portal
  • • MuleSoft
  • • Boomi
  • • ERP platforms (LX, Business Central)

From fragmented service to one global platform

The client's products are all about precision, but their service landscape was anything but. Sales and service operated on different Salesforce orgs, field service capability existed in just one region, and the customer portal wasn't properly connected to anything behind the scenes.

No one had a complete picture of the customer or the installed base. Cases bounced between teams, entitlements were handled manually, and local workarounds had grown up in each region – slowing response times, complicating governance, and making it hard to scale a consistent service model worldwide.

The business had already invested in multiple clouds and tools – Service Cloud, ServiceMax, Experience Cloud, MuleSoft and ERP – but they weren't yet behaving like a single service engine. My role was to pull those pieces together, finish the build, and lead the programme safely through testing, cutover and global rollout.

Manufacturing service transformation quote

"You can't deliver precision service on fragmented systems. Once we joined up the orgs, the portal and ERP, service teams finally had one version of the truth – and could focus on customers instead of chasing data."

Anna Bromley

Agile Delivery

Delivering the Service Excellence programme

I led the consolidation of service into a single global Salesforce org, aligning technology and operating model from the outset. We designed and implemented a Service Target Operating Model that standardised case-to-work-order processes, entitlement-based SLAs, and Omni-Channel routing across regions, so every customer followed the same high-quality path regardless of where they were based.

Working across eight workstreams and a ~50-person delivery team, I coordinated five vendors and internal stakeholders in 20 countries to complete build, drive integration, and land the new model. We migrated field service onto ServiceMax, extended capability beyond the original region, and enabled customer self-service via the portal so simpler requests never needed to hit the contact centre.

To de-risk go-live, I ran an eight-week global UAT cycle, putting real users from each region through end-to-end scenarios, triaging defects daily and tracking readiness through Jira dashboards that gave executives live visibility of progress, risks, and decisions.

Finally, we managed a complex org cutover and a legal-entity carve-out, integrating multiple ERPs and the customer portal with ServiceMax CPQ. This created an end-to-end revenue lifecycle where agents could raise accurate service quotes directly from cases, pricing flowed cleanly into finance, and leadership could finally see service performance and revenue in one consistent set of reports.

Does your service transformation reliably turn investment into measurable value?

Find out how structured benefits management keeps global Salesforce and service programmes on track and delivering outcomes.

Manufacturing service transformation banner

A global service machine, tuned for scale:

€4.5m

Salesforce-based Service Excellence programme

2,000

service and support users on a single global org

20

countries brought onto one service model

8

workstreams, ~50 people, coordinated under one programme

5

vendors aligned to a single roadmap and governance model

4

Salesforce clouds (Service Cloud, ServiceMax, Experience Cloud, MuleSoft) integrated with ERP

Is your service organisation trying to scale on a patchwork of orgs and ERPs?

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