Publishing
Turning Data into Discovery: Powering Clinical Insights with Intelligent Publishing
Unifying fragmented data sources to create a single view of clinical content performance, research insights, and audience engagement across digital publishing platforms.
15+
Data Sources Unified
80%
Reporting Speed
8 months
Timeline
The Challenge
[Placeholder content] A major publishing house was struggling with fragmented data across web analytics, subscription platforms, print distribution, and advertising systems. Editors and executives lacked unified insights into content performance and audience behavior.
Manual reporting processes took weeks, limiting the ability to make data-driven editorial and commercial decisions. The business needed a modern data platform to accelerate digital transformation.
Our Approach
[Placeholder content] We designed and implemented a cloud-based data warehouse integrating 15+ data sources including Google Analytics, subscription platforms, CRM, and ad servers. ETL pipelines automated data ingestion and transformation.
Self-service BI dashboards were built for different stakeholder groups—editorial teams tracked content engagement, commercial teams monitored subscription funnels, and leadership accessed consolidated KPIs.
The Impact
[Placeholder content] Reporting time reduced from weeks to hours—an 80% improvement in speed. Editorial teams gained real-time insights into content performance, enabling data-driven commissioning decisions.
Commercial teams identified high-value audience segments, improving subscription targeting and conversion rates. The unified data platform became a strategic asset supporting the publisher's digital-first strategy.